Think About It: Why Your Biz Needs to Get Off the Fence on Social Issues
Here's the hard truth: In today's climate, customers aren't just buying products - they're aligning themselves with brands that reflect their values. If you stay silent on major social justice issues, you risk coming across as indifferent, neutral, or even complicit…
Think About It: Why Are YOU Loyal?
When you think about the companies you're most loyal to, I bet that loyalty has nothing to do with their sales numbers, how many employees they have, or even - let's be totally honest here - their product or service…